Google is a powerful tool. Making sure your Google Business Account is properly set up will help let new families know about your school. Why would you want a Google Business Account? When users search using Google, a profile appears on the right side of the screen for the most relevant answer. The more engaging your profile is, the more likely people will click. It will also help with search engine optimization. Plus—It's free!
Wondering how to get started?
Accounts are free and can be set up here. Once you get started, you can manage the basic details of your account including:
With that information, you can own your profile, add photos, respond to reviews, and you can even add events you are trying to promote!
If you have some questions on the basics of marketing, go back to our Admissions Tips and Tricks: Marketing 101 post. Looking for other great ideas? Our ebook, "Digital Communication Strategies for Districts and Schools" is full of great ideas to improve communication at your school. You can download it here.