Top 5 reasons having an app is good for your brand

According to Merriam-Webster, the definition of brand building is: the activities associated with establishing and promoting a brand. As educators, you don’t often think about brand building, but you are always doing it. With every newsletter you send home, every mass notification you send, and every social media post you create, you are showing your community who you are.

Why is brand building important for districts and schools? Essentially, good branding showcases why you are the best at what you do. It highlights what makes you different than other schools. This is important for a lot of reasons, including student enrollment and making it easier to hire new employees. It is also a sense of pride for students, families, staff, and your community. 

Now that you know why having a brand is important, What does this have to do with having an app? Here are the top 5 reasons having an app is good for your brand.

5. Having an app shows you are up-to-date with modern communication tools. 

The vast majority of cell phone users have a smart phone (72%!). If your organization wants to communicate with modern tools, having an app is a must-have. From push notifications to two-way communications similar to text messaging, a branded mobile app showcases your forward thinking attitude towards technology. 

4. An app, combined with our integrated communications platform, allows for consistent communication. 

When using our integrated communications platform, you can create one message to transmit to multiple channels (branded mobile app, website, mass notifications, and social media). In marketing lingo, we use the phrase Create Once, Publish Everywhere (COPE). Not only is this more efficient, it also adds to consistency. Consistency builds trust and eliminates confusion.  Those are both important for your brand. 

3. Simplicity for finding information.

With a branded app, families, students, and staff can select the information they choose to see. As a result, they can easily get notifications on the grade levels, extra-curricular schedules, and other key points of interest. In a world were 333.2 billion emails are sent each day, it's difficult to keep track of everything. With a branded mobile app, you are focusing on simplicity for parents. 

2. Communication can be easily monitored. 

The fastest way to damage your brand is through inappropriate communication. With a branded mobile app, you can request push notifications to easily see what is being communicated. Schools and districts also have the ability to monitor two-way communications through the conversations feature. Knowing what is being said is an important aspect of protecting your brand. 

1. Engaged parents and guardians are key to student success. 

As educators, you know the most important aspect of your district or school is student achievement. The good news is this is also the most important aspect of your brand. Engaged families make sure your students are poised for success. 

A branded mobile app is a key component of our integrated communication suite. Are you ready to make it a key aspect of your brand strategy? Set a meeting with a member of our team to learn more.