Earlier this week, I had the chance to attend the 2022 New York School Public Relations Association (NYSPRA) conference. I was able to gain insight into some of the major challenges school public relations departments face and learn about what our clients tackle every day. Here are a few of my takeaways.
As school PR professionals, you’re all about communication and making sure your school is being perceived positively in the public’s eye. You’re faced with a tremendous amount of work, whether it’s relaying important COVID-related mandates and updates, sharing feel-good stories about students and events going on in the school or sometimes having to get ahead of a media crisis. You’re required to craft all messages for internal and external communications being pushed out, create compelling and positive content, put out occasional fires that arise, report social media analytics, and follow certain protocols and procedures, all while considering how your audience will perceive your message.
Unfortunately, we can’t take away outside factors to eliminate some of the challenges for you, but SchoolInfo can help you simplify how you deliver your messages. With an integrated digital communication suite by SchoolInfo, you won’t have to worry about how to get your message in front of your desired audience. From a single dashboard, you can easily schedule and share your messages across multiple channels including a branded mobile app, social media pages, website, voice dial, text, and email. Free up some of your time by only having to write and share your message once!
With a branded mobile app, your community will receive news updates and event information through push notifications. This is especially helpful today when guidelines are constantly changing. Instead of requiring your teachers, students, and parents to search for your information, meet them where they already are.
We know you have so much on your plate, so let us help you simplify your communication so you can provide people with what they need when they need it! Learn more about the digital communications solutions SchoolInfo provides.